SolutionsOpinion Mining and Sentiment Analysis for Businesses & Governments

Overview
The new wave of social media and social networks has gained popularity and become inherent part of life and has fueled interest in mining opinions and prespectives to sentiment analysis.

This explosion in the new media of reviews, ratings, recommendations and other forms of online expression, online opinion has turned into a kind of virtual currency for businesses looking to market their products, identify new opportunities and manage their reputations.

Now, businesses look to eliminate the noise from such unstructured data which is rapidly growing in size, understand the conversations, identify the relevance of content and meaningful insights of them. This is defining the anew the realm of sentiment analysis. If web 2.0 is about empowering the end user to contribute and render content the next stage now set is all about data mining of the content being published in tons.

SQL Star, Singapore has recently launched the ontology practice and the team is focused in understanding the dynamics of sentiment in e-communities through sentiment analysis and opinion mining/text analyses with its unique Ontacles Engine developed inhouse.

The Different Voices
With the explosion of Web 2.0 platforms such as blogs,discussion forums, peer-to-peer networks, and various other types of social media the avenues to voices opinions and share prespectives is many and growing in numbers.

Today, businesses cannot chose to ignore the voices of their customers, shareholders and others who become part of their ecosystem. There is a lot being written and published that would either make or break the reputation and brand of the company. Similarily, the voice of the employees is become important for Human Resource people to hear and understand reasons for attrition etc.

The Consumers have at theirdisposal a soapbox of unprecedented reach and power by which to share their brand experiences and opinions,positive or negative, regarding any product or service. The Governments worldwide sit up and learnt to listen to voice of its people and public. The various policies being introduced and programmes launched, anti-corruption sentiments to voices raised on Nuclear treaties being signed can all be mined and categorized into definitive meaningful contexts specific to the domain.

The ontalces engine can be trained to listen to such voices and churn out reports that can be interpreted and analyzed to improve process, streamline businesses, enhance product performance and quality, bring in customer delight, establish bonding with people and so on. The sheer application of this is myriad and left to an individuals imagination.

Applicaton of Ontalces
The field of opinion mining and sentiment analysis is well-suited to various types of intelligence applications for businesses and Governments. Sentiment-analysis technologies for extracting opinions from unstructured human-authored documents would be excellent toolsfor handling many business-intelligence tasks. A few areas of application can be:

1. Governments
2. Banking & Finance
3. Healthcare
4. Consumer Electronics
5. FMCG
6. Associations & Federations
7. Services Sectors
8. Research Organisations
9. Stock Markets
10. Telecommunications &Media

Key Benefits

1.   Better GovernanceImprove Brand Image
2. Streamline operations
3. Strengthen People committment
4. Sustainable long-term financial returns
5. Improved Customer Services & bonding
6. Opertional Excellence
7. Become Market Leaders

System Requirement

• Windows Server 2008 Enterprise Edition
• Microsoft Windows XP Professional
• SharePoint 2010 Enterprise Edition with Fast Search
• Microsoft Office 2010
• MS SQL Server 2008 Enterprise Edition, or later

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