Cloud2Store

 “Cloud2Store“_____ _____ _____

“Cloud2Store“ Retail-Consumer solutions, an integrated Mobile-to-Cloud transaction experience with analytics and extension to the social media.

This “Cloud2Store“ platform would now enable major retailers to delight their customers in a true enterprise 2.0 experience delivering the much sought after and elusive “Bonding” factor with today’s fast moving mobile younger generation through smart devices.

From the Hand, now consumers can download their favourite store app, register and leisurely shop at their own pace across the week or month before visiting the shop or checking out. Retailers can now engage more meaningfully with their customers on this ever connected medium, send updates, promos and collect feedback in a jiffy.
Retailers can now leverage the real estate in the neighbourhoods more effectively and efficiently by placing scan able QR based advertisements to drive footfalls to their stores. Advertising agencies can now offer more measurable solutions.

In-Store wireless based tracking and proactive marketing through push notifications.

Online Portal, the customers can engage more in the retailers website to download detailed reports on their retail behaviour, purchasing patterns, understand their spending patterns and also print their own coupons, explore events across group stores and much more. A real engaging two way relationship. Now all this is made possible by registering online too and extending the registration by adding their handheld devices.  A truly Mobile-to-Web compelling experience.

Cloud services, the enabling of this platform over a cloud infrastructure enables the retailers to leverage audiences across multiple engagement platforms, integration of the mobile, web site, social media etc to enable benchmarking, analytics, crowd sourcing, etc.

Social media, The happy customer would now share his experiences with his Social media platform, share their purchase information, likes, and dislikes, comments, feedbacks delivering subtle marketing leading to a viral marketing effect.

Analytics & Benchmarking & Opinion mining, retailers and consumers can understand their habits and trends better, benchmark their preferences against similar groups or segments.  This capability to slice and dice the information to gain deeper insights into the performance of the products, brands, markets Country wise, segment wise, profile wise, outlet wise, channel wise, makes all the differences between mediocrity and excellence.

The insights gained through Opinion mining will be of immense value to the retailers in decision making by understanding their product, consumers and markets better.   Understanding the compelling reasons behind a particular trend or factor, or even better understand the Opinion makers and their reasons.
The Instant Generation, Retail Consumers today are becoming more of an “Instant Generation”, every thing is in the now and at the finger tips making it very challenging for the retailers to understand the need and provide instantaneously.

The answer is in being Insightful, Innovative and Interactive by having the capability to provide to the “Instant Generation” through an integrated Mobile to Cloud Platform integrated with Analytics and extended to the Social media that is so popular with the Instant Generation.

The “Cloud2Store“ platform allows the Retailers to be proactive among its target audiences.

Be among them.
Contact us now info.singapore@sqlstar.com